About 2H Media

Using transparency and communication to build business relationships.

Our Story

How a Guelph-Based Marketing Agency Helps Businesses Grow

2H Media was founded in Guelph, Ontario in 2017 by Matthew Herchel, and Ben Hohner with a goal of bringing innovation and transparency to the digital marketing space. In early, 2020, our leadership was joined by Aron Murch, replacing Ben Hohner who would soon take a position at Mozilla. Since then, our team has expanded alongside our service offerings. We are proud to support local businesses in Guelph, Waterloo, and Kitchener as well as enterprise-level companies across North America.

Our approach is agile and iterative. We help businesses scale online by breaking larger projects down into manageable sprints to allow business owners to recognize value sooner. Our focus is on transparency and consistency. By introducing business owners to standardized processes we are able to answer questions sooner, complete projects faster, and produce results that encourage long-term relationships. Our work speaks for itself.

Our Services

Full Service Marketing Under One Roof

When all aspects of your marketing presence come from one source, everything works together in harmony to achieve amazing results. Our service offerings have expanded to include eight key service areas. With an agency behind you, you can be confident that your strategy and execution are on point.

[Ecommerce >

Innovative Shopify solutions](/content/services/ecommerce/index.html) [Web Development >

Intuitive Wordpress solutions](/content/services/web-development/index.html) [Branding >

Build a stunning identity](/content/services/branding/index.html) [Email Marketing >

Send messages worth reading](/content/services/email-marketing/index.html) [Film & Photography >

Bring your visuals to life](/content/services/film-and-photography/index.html) [Education >

Empowering business owners](/content/services/education/index.html) [Crowdfunding >

Make your idea a reality](/content/services/crowdfunding/index.html) [Digital Advertising >

Spread the word](/content/services/digital-advertising/index.html)

Our Team

People Forward in a Digital Age

As an agency, we build tools that allow us to generate results quickly and consistently. As people, we build relationships that allow us to encourage mutual long-term growth. We work directly with business owners to ensure clear communication and fidelity to the project vision. Our team is small, close-knit, and highly motivated. We each have a story and a specialized set of skills. We'd love for you to take a moment to get to know us:

Co-founder, CFO

Matthew Herchel

Visionary entrepreneur and business mentor. Read More >

Co-Owner, CIO

Aron Murch

Unicorn visual designer, programmer, entrepreneur. Read More >

Our Results

Helping Small Business Become Big Business

When businesses see results based on real relationships and clear communication, people talk. See what people are saying about 2H Media:

Rated 5 Stars on Google

Cailyn Poschner, Mar 20, 2025

I met Matthew through the Small Business Program in Kitchener. He is incredibly knowledgeable in marketing strategies and optimizing your businesses performance on google and social media. He also explains things in a way that is very easy to understand and keeps your attention with his high energy. He is genuinely invested in helping others grow their business and I'm grateful for his advice!

Brent Ferguson, Dec 13, 2024

Working with Matthew and the team at 2H Media has been a fantastic experience. Matthew's sharp insights and practical advice throughout the CDAP process added immense value to our business. He not only helped us identify areas for improvement but also provided actionable solutions we could implement immediately.

What really stands out is Matthew’s genuine concern for our success. His focus on improving non-paid advertising and organic search strategies, rather than pushing for more paid campaigns, reflects his integrity and commitment to delivering long-term value. It’s rare to find someone who cares so deeply about ensuring their clients thrive.

We’re grateful for 2H Media’s expertise and look forward to collaborating with them again in the future.

Tripho Bogias, Dec 12, 2024

2H has done an awesome job with our Google Ads. Matt is knowledgeable and honest with us. He doesn't try to get us to spend more if he doesn't think it will help much. He has also been very helpful with tips and suggestions for our digital marketing as a whole.

Alyshia B, Jan 25, 2023

Matthew of 2H Media gave a hands on workshop in Waterloo to a group of small business owners. The topic was about Google basics. He was very knowledge and made the content easy to digest for everyone. He was open to lots of questions and guided everyone through the learnings.

2022 National Business Awards

We are proud, once again, to be nominated for the Canadian SME 2022 National Business Awards.

Proud to Accept

  • Finalist for Small Business of the Year (Up to 10 employees)

2022 Media Innovator Awards

We are proud to be recognized by Corporate Vision once again.

Proud to Accept

  • Video Storytelling & Marketing Innovation Award 2022 - Canada

2021 National Business Awards

We are proud to be nominated for the Canadian SME 2021 National Business Awards.

Proud to Accept

  • Nominated for Small Business of the Year (Up to 10 employees)
  • Finalist for Excellence in Data Privacy & Security

2021 Global Business Awards

We are pleased to accept three awards from Corporate Vision's 2021 Global Business Awards.

Proud to Accept

  • Marketing Innovation Award 2021
  • Young Entrepreneur of the Year 2021: Aron Murch
  • Best Cannabis Podcast 2021: Cannabis 45

2021 Readers' Choice

We are once again pleased to accept two awards from the Guelph Mercury Tribune's 2021 Reader's Choice Awards. Thank you to everyone who voted.

Proud to Accept

  • Platinum Winner Web Services/Design
  • Gold Winner Advertising/Marketing Agency

2020 National Business Awards

We are proud to be nominated for the Canadian SME 2020 National Business Awards.

Proud to Accept

  • Nominated for Small Business of the Year (Up to 10 employees)

2020 Readers' Choice

We are pleased to accept two awards from the Guelph Mercury Tribune's 2020 Reader's Choice Awards. Thank you to everyone who voted.

Proud to Accept

  • Platinum Winner Advertising/Marketing Agency
  • Gold Winner Web Services/Design

Partnerships & Certifications

Proud to Work with Trusted Providers

As part of our strategy for providing consistent results, we partner with some of the most well-established technology providers in the digital marketing industry. From ecommerce to email marketing, we generate the best results by working with the best technology and support.