Branding

Graphic design and branding services

Our Approach

As a branding company, our approach is simple; we combine your unique values with top industry standards. Through a combination of impactful copywriting and graphic design, we elevate your print and digital communications.

Specialties

Branding Identity Design
Visual Branding
Print Design
Creative Packaging Design
Accessibility Audits

Full-Service Branding

From Positioning to Pre-Press

How does your brand make your audience feel? Work with our team to refine your brand voice and visual identity. Already have brand guidelines? Let's take it to the next level and implement your vision across every medium. From business cards to email footers, creating a consistent image is your next step to becoming a household name, and we're the design agency for the job.

Branding Identity Design

Refine your brand image with brand development that works

As a brand design agency, we follow proven strategies for branding. Understanding your core values and positioning is the first step to creating targeted branding. We start with the basics ensuring that you have up-to-date user personas and a customer journey map. By formalizing who your target market is, we can then work together to refine your positioning to speak to their values.

Visual Branding

Brand Guidelines & Logo Design

Basic visual branding is crucial for creating viable digital communications and print communications. Your brand guidelines are a key tool in ensuring consistency in both brand voice and visual identity. Developing formalized brand guidelines is one of the first steps towards creating consistent content. Another major step is creating your logo. There's a good chance your customers' first impression of your business will be based on their interpretation of your logo so it needs to speak directly to the highest value customers while conveying your brand values. If you're new to working with a branding company, assessing your logo design and brand guidelines is a great place to start.

Print Design

Print Sooner With Streamlined Development

We prioritize print early on in our design process. When print files are required, we work directly with manufacturers to ensure all specifications are met as early as possible, reducing revisions and bottlenecking late in the process. We're more than a brochure design agency. From mailers to shelf talkers, we can help you take your print communications to the next level.

Creative Packaging Design

Stand Out With Elevated Visuals

We create targeted packaging design for all industries from food packaging design to retail packaging design and b2b packaging design. Standing out on the shelf is a key to capturing more sales and converting in-store shoppers. When you work with a 2H Media packaging designer, we can help you plan and design packaging that serves the needs of everyone from the end user to your distributers.

Accessibility Audits

WCAG Compliance Assessment

Accessibility is important, and with increasing government regulations such as the ADA and AODA, it's more of a priority than ever. To achieve compliance, you need the right building blocks. With a WCAG brand assessment, we can help you determine the right colour and type combinations to ensure your branded print communications and digital communications are highly legible.

Our Results

Rated 5 Stars on Google

Cailyn Poschner, Mar 20, 2025

I met Matthew through the Small Business Program in Kitchener. He is incredibly knowledgeable in marketing strategies and optimizing your businesses performance on google and social media. He also explains things in a way that is very easy to understand and keeps your attention with his high energy. He is genuinely invested in helping others grow their business and I'm grateful for his advice!

Brent Ferguson, Dec 13, 2024

Working with Matthew and the team at 2H Media has been a fantastic experience. Matthew's sharp insights and practical advice throughout the CDAP process added immense value to our business. He not only helped us identify areas for improvement but also provided actionable solutions we could implement immediately.

What really stands out is Matthew’s genuine concern for our success. His focus on improving non-paid advertising and organic search strategies, rather than pushing for more paid campaigns, reflects his integrity and commitment to delivering long-term value. It’s rare to find someone who cares so deeply about ensuring their clients thrive.

We’re grateful for 2H Media’s expertise and look forward to collaborating with them again in the future.

Tripho Bogias, Dec 12, 2024

2H has done an awesome job with our Google Ads. Matt is knowledgeable and honest with us. He doesn't try to get us to spend more if he doesn't think it will help much. He has also been very helpful with tips and suggestions for our digital marketing as a whole.

Alyshia B, Jan 25, 2023

Matthew of 2H Media gave a hands on workshop in Waterloo to a group of small business owners. The topic was about Google basics. He was very knowledge and made the content easy to digest for everyone. He was open to lots of questions and guided everyone through the learnings.