Digital Advertising

Spread the word

Our Approach

We approach digital advertising by leveraging insights from data to drive conversion-driven strategies.

Specialties

Targeting
Strategy
Managed Advertising
Integrations

Google Ads

Managed Programmatic Advertising

We pair digital advertising clients with certified programmatic advertising experts to encourage data-driven results and maximize the value of your ad-spend. By optimizing your cost-per-click and conversion campaigns, we ensure that every dollar goes farther.

Targeting

Determine A Clear Message

Targeting your ads based on how well your products and services trend with users in certain locations, ages, genders, and device types improves optimization and ensures that your message is heard by the people that are most likely to buy.

Strategy

Set Attainable Goals

We work with clients of all sizes to determine the best solutions for your industry and scale. The first step to creating successful ad campaigns is developing a game plan to ensure that your messaging is on point and your sales funnel is optimized. Instead of pushing clients to generic landing pages, we work with you to minimize barriers and improve conversions.

Managed Advertising

Achieve Your Full Ad Potential

If you just want an expert hand to guide your digital advertising solutions, managed advertising is the service you're looking for. Unlike many traditional agencies, we do not charge fixed management fees. Our managed advertising is based on a percentage of ad-spend. This way, your ad budget is your ad budget and there are no surprises. With an expert managing your ad-spend, the only thing that should surprise you is what can be achieved.

Integrations

Hook Into Your Website To Unlock Powerful Analytics

From Google Tag Manager to Google Click to Call buttons, integrations with your website allow you to capture powerful analytics data. With the data in your hands, advertising can be optimized based on results - not guesswork. If you want to do more with your website, we also offer powerful email marketing integrations to help you retarget customers and encourage repeat sales.

Our Results

Rated 5 Stars on Google

Cailyn Poschner, Mar 20, 2025
I met Matthew through the Small Business Program in Kitchener. He is incredibly knowledgeable in marketing strategies and optimizing your businesses performance on google and social media. He also explains things in a way that is very easy to understand and keeps your attention with his high energy. He is genuinely invested in helping others grow their business and I'm grateful for his advice!

Brent Ferguson, Dec 13, 2024
Working with Matthew and the team at 2H Media has been a fantastic experience. Matthew's sharp insights and practical advice throughout the CDAP process added immense value to our business. He not only helped us identify areas for improvement but also provided actionable solutions we could implement immediately.

What really stands out is Matthew’s genuine concern for our success. His focus on improving non-paid advertising and organic search strategies, rather than pushing for more paid campaigns, reflects his integrity and commitment to delivering long-term value. It’s rare to find someone who cares so deeply about ensuring their clients thrive.

We’re grateful for 2H Media’s expertise and look forward to collaborating with them again in the future.

Tripho Bogias, Dec 12, 2024
2H has done an awesome job with our Google Ads. Matt is knowledgeable and honest with us. He doesn't try to get us to spend more if he doesn't think it will help much. He has also been very helpful with tips and suggestions for our digital marketing as a whole.

Alyshia B, Jan 25, 2023
Matthew of 2H Media gave a hands on workshop in Waterloo to a group of small business owners. The topic was about Google basics. He was very knowledge and made the content easy to digest for everyone. He was open to lots of questions and guided everyone through the learnings.